The life of an author - this author anyway:
Mornings I work on finding my peeps. Twitter has been a revelation to me. I resisted it for years until I discovered what was possible. It's not all politicians and celebrities! I thought I was supposed to do Twitter because that's what you do when you want to sell books. That made me feel icky.
But then somebody reframed it for me:
There are people out there who have a question, a need, a pain point. Can I address their pain point? If so, how do they find me?