Compare states to states. Compare regions to regions. Compare states within regions to other states within the same region. Compare people of the same age group, in any age group, men to men and women to women. Compare unemployed people to unemployed people, working folk to working folk. Compare city dwellers to city dwellers, country folk to country folk.
Compare people with depression to other people with depression; people who are suicidal to other people who are suicidal; people who have a plan to other people who have a plan; people who have a past suicidal attempt to other people who have a past suicidal attempt, for God's sake!
More Guns = More Suicides.
Get it?